tailor-made websites

No more dependency on OTAs and high commissions

Implement direct booking through your website and power it by marketing strategy. When a booking occurs on your website you get 100% value of it. It is great to see your website visitors converting into your guests!

Provide 100% smooth experience for mobile users. With over 63% of traffic coming from mobile devices you can't afford to fall behind! We can guarantee smooth mobile experience for website visitors and if needed, develop a convenient mobile app where they can make booking in no time.

Increase likelihood of conversions from mobile phones

Get yourself actually visible online with the help of SEO

When someone googles 'Room for 2 in Aarhus tonight' they usually end up booking an accommodation from one of the top result page on Google. 74% of users don't even go to the second page. So you want to have the most relevant offer, greatest appealing pics and positive reviews optimised for search engines like Google. You want to be there, on the first page, like a shiny coin, to make them wanna grab you. And this is what SEO is for.

The value you're getting from

Cohesive strategy that builds brand awareness and drives bookings

No more scattered marketing efforts, a little Google Ads here, Instagram post there - have all your marketing content work together towards one goal - getting more people seeing your offer and having an unforgettable experience at your hotel.

Dedicated marketing team

Most hotels typically try to move the rock themselves, doing websige updates, posts on Social Media, SEO, work with influensers etc., and like Sisyphus end up where they started with little to no progress. This leads to staff being overwhelmed and poor results. But a dedicated marketing team has your back covered! Have your stuff doing their primary responsibilities, you will need them fresh and available when the guests start coming!

Ungeneric content to help you stand out and attract your guests

Our team knows how to highlight the unique character of your property, show amenities in the best light and differentiate your properties from countless others.

marketing strategy designed specifically for hotel businesses

The value you're getting from

Our services

Here is how Nordic Craft Media can help you achieve success

Website & App development

Get a booking website and an app with functionality that suits your business

SEO Optimisation

SEO optimisation of your website that makes it visible and helps you to convert more

Dedicated marketing team and tailored marketing strategy where every effort works towards one goal: help you get guests at your hotel.

Marketing Strategy

• Custom Booking Systems - Direct booking engines with real-time availability, payment processing, and automated confirmations

• Mobile-Responsive Design - Websites that work flawlessly on all devices with optimized mobile booking experiences

• Property Management Integration - Seamless connection with your existing PMS, channel manager, and booking platforms

• Multi-Language Support - Websites and apps in Danish, English, German, and other languages for international guests

• Native Mobile Apps - iOS and Android apps with push notifications and loyalty programs.

• Payment Gateway Integration - Secure payment processing with multiple options (cards, mobile pay, bank transfers)

• Guest Portal Development - Self-service areas for booking management, check-in/out, and service requests

• Property Management Mobile App - An app for internal use. Manage your entire property from one intuitive mobile app.

• Local SEO for Hotels - Optimize for "hotel + city" searches to appear in Google's local pack and map results

• Keyword Research & Strategy - Identify high-converting search terms your target guests actually use when booking

• On-Page SEO Optimization - Optimize page titles, meta descriptions, headers, and content for better search rankings

• Technical SEO Audit - Fix website speed, mobile issues, broken links, and crawling errors that hurt rankings

• Content SEO Strategy - Create location-based content, local attraction guides, and guest-focused articles that rank well

• Competitor SEO Analysis - Research what keywords your competitors rank for and identify opportunities they're missing

• Mobile SEO Optimization - Ensure your website performs perfectly on mobile devices where 60%+ of searches happen

• SEO Analytics & Reporting - Monthly reports showing ranking improvements, traffic growth, and booking conversions from organic search

• Comprehensive Marketing Audit - Analyze your current marketing efforts, competitors, and identify untapped opportunities for growth

• Multi-Channel Campaign Planning - Coordinate email, social media, paid ads, and content marketing to work together seamlessly

• Content Marketing Calendar - Plan 6 months of engaging content across all channels with seasonal campaigns and promotions

• Email Marketing Automation - Set up welcome sequences, booking confirmations, and guest retention campaigns that run automatically

• Social Media Strategy - Build brand awareness and engagement on Instagram, Facebook, and TikTok with authentic, local content

• Paid Advertising Management - Google Ads, Facebook Ads, and Instagram campaigns optimized for bookings, not just clicks

• Marketing Analytics & ROI Tracking - Monitor which marketing efforts actually generate bookings and revenue, not just website traffic

• Reputation Management Strategy - Proactive review generation, response management, and online reputation building across all platforms

See demo of hotel booking website

See how your webpage could look after a professional touch. You can try the functionality yourself on the demo webpage.

• Convenient search and filtering - your rooms are nicely organised and search made simple. Your website visitors can filter rooms by type, guest capacity, and availability dates. Smart filters for room amenities (balcony, sea view, pet-friendly), accessibility features, bed preferences, and special packages (romance, business, family).

• Commission-free booking system - after they've chosen the ideal room they can book it right on spot!

• Payment system integration - integration with MobilePay, Stripe, PayPal and others.

• Social Proof - Live review feeds from Google, TripAdvisor, and Booking.com, user-generated photo galleries and real-time booking notifications to build trust. Opportunity to leave reviews right on your website for logged in users.

• PMS Integration Hub - Seamless connectivity with Opera, Protel, RoomMaster, and 50+ property management systems. Real-time synchronization of rates, availability, guest data, and booking modifications across all channels.

• Event Booking Systems - Have more to offer? We know how to assist your guests with reservations for events, conferences, weddings, group booking, and catering requests.

Here is what we recommend every hotel business to have on their website:

Property Management Mobile App - Your Hotel in Your Pocket

Stop drowning in booking confirmation emails from Booking.com, Expedia, and direct reservations.

Our custom Property Management Mobile App automatically syncs all your bookings into one organized calendar, eliminating the chaos of checking multiple email accounts and reducing the risk of double-bookings or missed reservations. See all your appointments, guest requests, and property updates in one place - manage your entire hotel from your smartphone with real-time notifications and instant availability updates.

A unique offer specifically for hotel industry

Get a marketing-checklist for hotel businesses

You're already doing some marketing but it's not working as expected? Get a marketing checklist designed specifically for hotels and rental businesses to see the weak points and how you can improve.

Prices

Price packages depend on complexity of the project and specific business requirements. Here's our standard breakdown. For a personalised offer, please, contact us directly

Mini Hotel Package

Perfect for family-owned inns and bed-and-breakfast style establishments, themed boutique hotels (up to 15 rooms), ergonomic and micro-hotels, upscale heritage hotels, spiritual retreats, and sommerhus owners who are looking to attract more guests.

Grand Hotel Package

Medium to large hotels (15-50 rooms), business hotels, resort properties, and establishments with multiple room types and amenities.

Hotel chains, luxury resorts, properties with 50+ rooms, and businesses requiring advanced features and integrations.

Industry Leader Package

What is included

• Smart Booking Website - Mobile-responsive site with room search by dates, guest capacity, and availability

• Professional Room Pages - High-converting room descriptions with photo galleries and amenity highlights

• Direct Booking System - Commission-free reservations with instant confirmation emails

• Review Integration - Live feeds from Google, TripAdvisor, and Booking.com to build trust

• Payment Processing - Secure integration with MobilePay, Stripe, and major credit cards

• 1 Year Support - Ongoing maintenance, security updates, and technical assistance

• Local Content Blog - SEO-optimized pages about local attractions and experiences

• Email Marketing Setup - Basic automated booking confirmations and follow-up sequences

• Monthly Marketing Report - Basic analytics on website traffic and booking sources

Everything in Mini Package, Plus:

• Advanced Room Filtering - Search by room type, amenities, view, accessibility features

• Multi-Language Support - Website in Danish, English, German, and additional languages

• Guest Portal - Self-service area for booking management, special requests, and local recommendations

• Event Booking System - Conference room reservations, wedding packages, and group booking management

• Property Management Integration - Connect with existing PMS systems for seamless operations

• Staff Management Dashboard - Internal system for managing bookings, maintenance requests, and guest communications

• Advanced Analytics - Revenue tracking, guest behavior insights, and competitor analysis

• Email Marketing Automation - Welcome sequences, booking confirmations, and guest retention campaigns

• Comprehensive SEO Strategy - Keyword research, content optimization, and local citation building

• Social Media Management - Professional Instagram and Facebook content creation (4 posts/week)

• Google Ads Management - Targeted campaigns for direct bookings with monthly optimization

• Content Marketing - Monthly blog posts about local attractions and hotel experiences

• Email Marketing Automation - Advanced guest retention campaigns and seasonal promotions

• Review Management - Proactive review generation and professional response management

• Competitor Analysis - Quarterly reports on local market positioning and opportunities

• Multi-Property Management - Centralized system for managing multiple locations from one dashboard

• Native Mobile App - Custom iOS/Android app with loyalty programs, push notifications, and exclusive member rates

• Revenue Management Tools - Dynamic pricing, occupancy optimization, and automated rate adjustments

• Advanced PMS Integration - Full synchronization with Opera, Protel, and other enterprise systems

• Custom API Development - Integrate with any third-party system your business requires

• Dedicated Account Manager - Personal support specialist and quarterly performance reviews

• Priority Web Support - 24/7 technical assistance and same-day issue resolution

• Dedicated Marketing Team - Personal account manager and specialized marketing staff

• Comprehensive Marketing Strategy - Custom 6-month marketing roadmap and implementation

• Multi-Channel Campaigns - Coordinated campaigns across Google Ads, Facebook, Instagram, and email

• Advanced Analytics Dashboard - Detailed tracking of marketing ROI and booking attribution

• Reputation Management - Ongoing online reputation monitoring and management

• Seasonal Campaign Management - Holiday and event-based marketing campaigns

• Marketing Automation Platform - Advanced guest segmentation and personalized campaigns

Everything in Grand Package, Plus:

• Setup Fee: 25,000 DKK (website, initial SEO, integrations)

• Monthly Fee: 3,500 DKK (hosting, marketing services, support)

• Setup Fee: 45,000 DKK (website, advanced features, multi-language, integrations)

• Monthly Fee: 6,500 DKK (ongoing marketing, ads management, content)

• Setup Fee: 85,000 DKK (enterprise features, mobile app, complex integrations)

• Monthly Fee: 12,500 DKK (dedicated team, advanced marketing, strategy)

Customer reviews

Discover what our clients think about our service

I am extremely satisfied with this product! It exceeded my expectations with its quality and performance. The customer service was excellent, and delivery was prompt. I highly recommend this to everyone.

Brian Moten

I am extremely satisfied with this product! It exceeded my expectations with its quality and performance. The customer service was excellent, and delivery was prompt. I highly recommend this to everyone.

Clarice Turner

★★★★★

★★★★★